Episode 40: How Marketing and Business Development Are Transforming Law Firms | Monday Legal

In this episode of Monday Legal, host Ahmed Elnaggar sits down with Barbara Koenen-Geerdink, an expert in legal marketing and business development.

Barbara shares her insights on how law firms are evolving into full-fledged businesses and how marketing and business development can help lawyers stand out in a competitive market.

In this episode, you’ll learn:

• The significant transformations in law firms over the past years
• Practical tips for identifying your target audience and building effective marketing strategies
• How tools like AI and CRM systems can enhance legal practice and business outcomes

Whether you’re a lawyer, a legal marketer, or someone curious about the legal industry, don’t miss this insightful discussion filled with valuable tips and expert perspectives!