In this episode of Monday Legal, host Ahmed Elnaggar sits down with Barbara Koenen-Geerdink, an expert in legal marketing and business development.
Barbara shares her insights on how law firms are evolving into full-fledged businesses and how marketing and business development can help lawyers stand out in a competitive market.
In this episode, you’ll learn:
- The significant transformations in law firms over the past years
- Practical tips for identifying your target audience and building effective marketing strategies
- How tools like AI and CRM systems can enhance legal practice and business outcomes
Whether you’re a lawyer, a legal marketer, or someone curious about the legal industry, don’t miss this insightful discussion filled with valuable tips and expert perspectives!
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